Until today “bamboo fonts” are used to represent the idea of Japanese culture with typographic means, moreover Asian culture in general. Japanese designers themselves applied those fonts for graphics on packages of tea and other products back in the 19th century, to address and attract Western consumers. This stereotypical style of typefaces – used to represent Japanese culture and products – was not only selected by Western graphic designers. In colloquial speech, typefaces with these attributes are also known as “bamboo fonts”. In some poster designs for product advertisments, Japanese motifs were shown along with lettering styles which translated brush strokes inspired by Japanese calligraphy and applied to the shape of Latin letters. This development – which can be seen as the foundation of contemporary poster design – happened at the same time as the movement in art Japonism. The route of the so called “Japanese style fonts” can be tracked back to the beginning of graphic poster design in Europe in the late 19th century. To visualise relation to the Japanese culture (and in some cases the Chinese as well) by Latin letters, Western as well as Japanese designers are using “Japanese style fonts” which are also called “bamboo fonts” or “brush fonts”.
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